A practical guide to LLM SEO, AI SEO optimization, and visibility across AI search platforms like ChatGPT, Gemini, and Perplexity. Covers the shift from traditional to AI search, the 4-step optimization framework, and 5 steps to close AI visibility gaps.
Ambika Sharma
Founder at Pulp Strategy Communications and NeuroRank.
Intro: AI-powered search is changing how people discover brands.
A look at the Pages
Written for the people accountable for how the brand is represented when a customer asks an assistant.
Understand how AI search platforms discover and represent your brand, and where to focus optimization.
Learn how to build content that AI models can find, trust, and cite in generated answers.
See how your brand is positioned against competitors across ChatGPT, Gemini, and Perplexity.
Get a repeatable framework to diagnose and improve AI visibility for clients.
Get a repeatable framework to diagnose and improve AI visibility for clients.
Get a repeatable framework to diagnose and improve AI visibility for clients.
Method, scope and how to use the findings.
LLM SEO is the practice of improving how large language models understand, retrieve, and represent information about a business, covering everything from brand information to third-party citations that shape AI-generated answers.
Traditional SEO targets search engine rankings, while AI search optimization focuses on how a brand is represented when customers ask AI platforms direct questions, including which sources get cited and how accurately the brand is described.
AI visibility should be tracked on an ongoing basis, since AI search results change as models, sources, and available information evolve. Re-running the same prompt set regularly helps measure progress against a baseline.
Start by building a prompt set around the real questions customers ask before choosing a company, product, or service, including branded, category, comparison, and recommendation questions.
Ambika Sharma
Founder at Pulp Strategy Communications and NeuroRank.
Ambika Sharma
Founder at Pulp Strategy Communications and NeuroRank.
Ambika Sharma
Founder at Pulp Strategy Communications and NeuroRank.